Building organic traffic is the most effective way to grow your online business. While using tactics such as PPC and online advertising can get eyeballs to your site and can serve as a major part of an online marketing campaign, organic traffic that naturally flows to your site has its own benefits. When you reach customers organically, you build online loyalty and trust and increase the likelihood that they will share your site with their friends and family, helping it to “go viral” and grow quickly.

attract site visitors

So what is the best way to do this? eVisible has many different tactics that we use with customers to building organic traffic. Here are three that have proven to be the most effective:

Publishing Early and Often: You don’t want to have a limited amount of content available when you first launch; similarly, you don’t want to publish all of your content right away and then go weeks or even months before you add new content. Make sure you are publishing multiple pieces of content every day and try to publish three or four times a day in the early stages of your launch.

Listen to Your Customers: By doing the proper market research, you can have a strong idea of which topics are right for your initial content rollout. eVisible’s simple keyword research tool  will give you a good idea about which topics will naturally fit the keywords you want to target. From there, keep an eye on your metrics and see which topics are getting views and shares; you’ll want to increase your attention on these, since it’s clear it’s what customers are interested in reading more about.

Back Your Content Up With Facts: When you first launch your site, you won’t have the credibility and trust that an established website will have with readers. One way to gain the trust of your readers is to publish content loaded with references to factual information. Including links to research, analysis and news from trusted sources makes you look more reliable in the process.

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