Social media activity is one of the best ways to drive traffic to your site. As a marketing tool, posting on sites such as Twitter and Facebook can help you mitigate possible deviations in your organic search results and create a deep connection with your customers. Of course, many other companies recognize this as well, making it often difficult to stand out in a crowded social media landscape.

Fully understanding the capabilities of different social media platforms allows you to maximize your use of them. One example is with Twitter Cards, which allow you to add rich media, calls to action and other addition content to your tweets. Twitter followers can view this content and click on links without having to leave their feed. This leads to an integrated Twitter experience that is more pleasant for customers can cuts out the steps between them and your content.

Twitter offers eight different types of Twitter cards that you can implement by adding some simple meta tags to your page. Choosing the right type of Twitter card for your content can go a long way in helping them be as effective as possible.

The eight variety of Twitter cards are:

Summary Cards: They provide information about your web page including a title, description (such as product information) and a Twitter handle. They also include can include a thumbnail image or a larger image.

Photo Cards: These cards act much like Summary Cards but instead of having a small thumbnail image, the photo is larger. This is perfect if you want to make a picture the focal point of your tweet.

Gallery Cards: You can take photo tweets to the next level with Gallery Cards. Instead of just having one photo embedded into your Tweet, Gallery Cards let you have up to four.

App Cards: If you sell apps, an App Card is a must. Any time someone posts a Tweet about your app on a mobile device, the App Card automatically embeds a link into the tweet to download it.

Player Cards: Add audio or video into your tweets with a Player Card, which lets people listen to or view media content directly from a tweet.

Product Cards: Much like Summary Cards, Product Cards let you put basic information into a tweet; however, they offer the ability to add product information such as price and availability.

Lead Generation Cards: With one click of a button embedded in a tweet, users can send you their email address to get further information about your goods and services.

Website Cards: Unlike Summary Cards, Website Cards are designed to draw traffic to a home page or other specific landing page.

Need help implementing Twitter cards as part of your Twitter campaign? Turn to the experts at eVisible for help. Our social media marketing services are catered to the individual needs of our clients. We’ll review your business and goals and come up with a social media campaign that drives visibility and leads to sales.

Starting an SEO campaign from scratch can seem like a daunting task. This is especially true in the “new world” of search engine rankings. Algorithm changes such as Google’s Panda and Penguin have changed many of the basic SEO fundamentals. It’s no longer acceptable to create as much content as possible – no matter the quality – or use manipulative links to get clicks. Search engines such as Google are looking for high-quality content and links that get people to stay on a site – and that’s only part of the equation.

If you are launching your SEO campaign, the best bet is to work with professional search engine marketing specialist such as eVisible that can craft an effective campaign and implement the tactics. However, there are many steps that you can take yourself to get your SEO campaign off the ground. Here are five steps that any small business internet marketing professional can do to get immediate SEO traction:

Start a Pay Per Click campaign. While you will want to do keyword research to give you guidance on which keywords to target, you can also do your own testing on a small scale. By investing in small test runs of ads using different keywords, you can see which ones generate clicks and which ones generate more sales – which is always the most important thing.

Build links. You can do this by researching the web pages which have links that are ranking near the top of Internet searches for your targeted keyword. By creating and using a simple email template, you can easily and quickly reach out to hundreds of website owners and start building high-quality links.

Create a Facebook fan page. Facebook fan pages are about more than just increasing your social media presence. They are also an effective tool for SEO purposes in their own right. After all, many Facebook fan pages will come up within the first page of Google and other search engine results.

Get active on Twitter. Just like a Facebook fan page, official Twitter accounts also can rank very highly on Internet searches. And like with Facebook, it’s important to make your Twitter profile as active, complete and dynamic as possible to send the right social signals.

Write great content. If you are an expert in your industry, you can use this knowledge to boost your SEO by writing powerful content. Think about how you can address problems your customers might have and how you can write to grab their attention.