Acquiring links is a valuable tool that should be a part of any SEO campaign. SEO link building services allow you to extend the reach of your brand beyond your website while increasing your site’s credibility in the eyes of major websites such as Google. However, you need to be careful when it comes to managing your link building campaign. Not enough people realize the importance of backlinks monitoring and how much damage that poorly managed links can do to your SEO reputation.

Google and other sites will punish sites if they have links on their website that have been changed or deleted within a short time frame; for the search engines, this is a clear signal that these links have been collected in unnatural ways. The best method of building link popularity is through natural links that appear to the result of other sites posting your links because of the high-quality content that exists on your pages. When a link partner suddenly deletes or changes your links at the same time, this is flagged as a potentially unnatural behavior by Google and could impact your site ranking.

You need to be willing to check your links on a regular basis to make sure that your link partners are keeping your links up and holding up their end of the bargain. In some cases, links can be deleted because the owner of another website has deleted a page on their site and accidentally forgot to move the link; in other cases, the partner might have deleted the link after a short period of time to make room for new links.

Manually checking backlinks one time a day or more is time consuming. One way to work around this is to automate the process with one of the many SEO tools available that do backlink checking. You can purchase and use one of these tools yourself, or you can work with an SEO company like eVisible who can do it for you. Once you’ve determined which links have been deleted or changed, you need to act on it by contacting your partner and convincing them to live up to their end of your deal and restore your link.