Since it’s true that there is a lot of mediocre content available online, it should be easy for your content to stand apart. eVisible’s team has years of experience at SEO content writing and knows how to create compelling content that generates clicks and shares. While we could write a book on what to do when writing content, here are 10 basic things everyone should know about writing great online content.

1. Stay focused on your keywords. Instead of trying to wedge your keywords into the topic you are writing, use the keywords as a guide for the topics you cover in your blogs and articles. One of the secrets to SEO copywriting is seamlessly integrating keywords into copy so the reader doesn’t notice that they exist.

2. Headlines matter. The headline to this post might have been very direct, but it grabbed your attention. Make sure you are being honest with your headline but also make sure it is attention-grabbing. Make a direct appeal to your readers about why they should click on the story.

3. Graphics are important. Using strong images that are relevant to your topics can enhance the power of your article. Infographics that use colorful and bold charts to explain your points are particularly effective ways to use images in your blog posts and articles.

4. Site speed matters. If your site is slow to load, readers will give up and move on before they read your brilliant blog post. Make sure your site is designed to load fast and is free of technical SEO problems.

5. Think about linking. Link relevance is critical to the SEO impact of your blog post. Make sure your posts are being linked by credible sites within your industry. Linking to outside sources also enhances the credibility of your post.

6. Track your performance. If you aren’t tracking page clicks, referrals and other factors, how will you know if your blog post was a success? Understanding why a post was successful lets you duplicate this success with future SEO copywriting.

7. Tight content is good content. Flowery prose is for poems, not website content writing. Cut the fat from your writing and trim out the unnecessary words. Focus on direct writing that speaks directly to the audience.

8. Consider layout. If your content is presented in a sloppy manner, no one will want to read it. Avoid eyesore blog layouts that have flashy fonts, bright colors and lots of clutter.

9. Long-form content is great. Many people think that SEO content writing is all about short snippets. You want these to quickly grab readers’ attention. But long-form content increases the time spent on your site and makes people come back for more.

10. Don’t be afraid to hire experienced writers. You are probably an expert at many aspects of business, but website content writing might not be one. Don’t be afraid to turn to professionals like eVisible. It’s our job to translate your interesting story ideas into attention-grabbing content.

Although some people are unfamiliar with A/B testing, it’s actually a very simple concept to grasp. It’s a frequent tool used in landing page optimization to test potential changes to your existing home page. In this version of landing page testing, visitors potentially see one of two pages: the current one or the new, experimental page. This gives you the ability to get real-world data in a short amount of time to determine which page works better and the strengths and weaknesses of various elements of your site.

Even people who understand what A/B testing is all about often don’t do it frequently enough. Often it’s something that is done when a website first launches or a business first undertakes a campaign of optimizing landing pages. However, what they don’t realize is that A/B testing can be a powerful tool throughout the life cycle of your website. In an article at Quick Sprout, Neil Patel recommends running an A/B test at least every one to two months for websites with more than 10,000 monthly visitors. Patel runs A/B testing twice a month for his business and claims that one out of every four test yields results that increase landing page conversion rates by 20 percent.

A/B testing isn’t just for elements on your website. You can also perform basic tests on the ads as part of your PPC advertising campaigns. Even if your Pay Per Click advertising campaigns are having success at the moment, this doesn’t mean that they are as successful as they could be. Trying out new elements in your campaign and comparing them to your existing elements can help you to understand what is working and what can work better. It doesn’t have to be a major overhaul – according to Patel, even some minor tweaks can provide major benefits to your Pay Per Click advertising conversion rates.

Here are three tips from Patel that you’ll want to consider during A/B testing:

People Love Free Things: Simply adding the word “free” to your advertising can have a huge impact on click-through rates. People are attracted to the concept of getting something for nothing and generally want to read more if something is offered to them for free. If you are already using “free” in your PPC ads, consider highlighting the word through colors, font or sizes.

Place a Value on Your Free Things: People also want to know just what a great bargain they are getting. If you can, make sure you place a dollar amount on the value of the free item or service you are “giving away” on your site.

People Also Love Videos: Many people will click on a video to learn the same information available in text form on a website. Simple videos can be cheap to produce with a provider of PPC advertising services but pay huge dividends.

You can write the greatest novel in the world but what does it matter if no one ever reads it? The same thing is true for your blog posts, articles and other online content. In order for your words to connect with an audience, they need to know that they exist. As Neil Patel recently wrote on Quick Sprout (https://www.quicksprout.com/2012/12/13/dont-forget-the-marketing-in-content-marketing), if you are doing content marketing, it’s easy to put so much effort into creating the content that you forget about the important task of marketing. However, Patel notes that there are a few basic steps that you can take to greatly improve your content marketing reach and expand the audience for your blog posts and articles:

• Do the research and find out who are the movers and shakers online in your selected industry. This can include other bloggers, website owners and Twitter users. Use the members of this list as targets for your marketing activities. Contact bloggers and ask if you can write a guest post on their site. Leave thoughtful and engaging comments on other blogs with links back to your posts. Ask popular Twitter users to let their readers know about your blog posts. Even getting a few responses with each blog post can lead to many new blog readers.
•  Create a blogroll of other leading blogs. When this is done, you can let them know you have added them to your blogroll and ask them to d
  o the same for you.
• You can also pay popular blogs to write posts about your blog and encourage their readers to also read your site.

Other blogging experts have their own opinions on how to improve the marketing of your online content. A nifty infographic at the Marketing Tech Blog lists “12 Things to Do After You’ve Written a Blog Post” including keyword optimization, syndicating your blog content and shortening your blog post’s URL (https://www.marketingtechblog.com/checklist-blog-post). Another good idea comes from Jeff Bullas, who suggests reaching out beyond Facebook and Twitter to use alternative social media outlets including Google Plus, LinkedIn and Pinterest to publicize your blog posts (https://www.jeffbullas.com/2012/07/03/5-simple-steps-to-marketing-your-blogs-content-with-social-media).

These are just a few options for marketing your content. eVisible can help you with all aspects of content marketing. With our premium High PageRank Blog Posting tool, we’ll create compelling offsite content that will be posted on five blogs with a high PageRank. It’s a great way to attract interest and build your brand’s credibility. Another great premium service offered by eVisible is our Social Bookmarking tool, which submits your blog, article, website or other online content to 500 of the top social bookmarking sites.