You can write the greatest novel in the world but what does it matter if no one ever reads it? The same thing is true for your blog posts, articles and other online content. In order for your words to connect with an audience, they need to know that they exist. As Neil Patel recently wrote on Quick Sprout (https://www.quicksprout.com/2012/12/13/dont-forget-the-marketing-in-content-marketing), if you are doing content marketing, it’s easy to put so much effort into creating the content that you forget about the important task of marketing. However, Patel notes that there are a few basic steps that you can take to greatly improve your content marketing reach and expand the audience for your blog posts and articles:

promote-your-content


  • Do the research and find out who are the movers and shakers online in your selected industry. This can include other bloggers, website owners and Twitter users. Use the members of this list as targets for your marketing activities. Contact bloggers and ask if you can write a guest post on their site. Leave thoughtful and engaging comments on other blogs with links back to your posts. Ask popular Twitter users to let their readers know about your blog posts. Even getting a few responses with each blog post can lead to many new blog readers.
  •  Create a blogroll of other leading blogs. When this is done, you can let them know you have added them to your blogroll and ask them to d
    o the same for you.
  • You can also pay popular blogs to write posts about your blog and encourage their readers to also read your site.

 

Other blogging experts have their own opinions on how to improve the marketing of your online content. A nifty infographic at the Marketing Tech Blog lists “12 Things to Do After You’ve Written a Blog Post” including keyword optimization, syndicating your blog content and shortening your blog post’s URL (https://www.marketingtechblog.com/checklist-blog-post). Another good idea comes from Jeff Bullas, who suggests reaching out beyond Facebook and Twitter to use alternative social media outlets including Google Plus, LinkedIn and Pinterest to publicize your blog posts (https://www.jeffbullas.com/2012/07/03/5-simple-steps-to-marketing-your-blogs-content-with-social-media).

These are just a few options for marketing your content. eVisible can help you with all aspects of content marketing. With our premium High PageRank Blog Posting tool, we’ll create compelling offsite content that will be posted on five blogs with a high PageRank. It’s a great way to attract interest and build your brand’s credibility. Another great premium service offered by eVisible is our Social Bookmarking tool, which submits your blog, article, website or other online content to 500 of the top social bookmarking sites.

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