Website owners and operators typically believe that having more content on your site is better for SEO purposes, as it gives you more chances to use keywords and create valuable links. But this has changed recently as Google has instituted measures to make the quality of content as important and its quality and to punish websites that have spammy, low-quality content on their site. Having large amounts of low-quality content on your site actually serves as a negative ranking […] Continue Reading…

When most people think about how public relations tactics can help their SEO campaigns, the first thing that comes to mind is to write press release. While it’s true that well-crafted, keyword-rich and interactive news releases crafted by press release writing services can help your SEO and your marketing efforts, press releases are far from the only public relations tactics that can boost your search engine rankings.

Some of these tactics involve establishing your company as an authoritative brand within […] Continue Reading…

Google recently announced the launch of a new feature that places search results for “in-depth” articles of more than 2,000 words prominently on its Search Engine Results Page (SERP). It’s the logical next step of Google’s campaign to improve the overall quality of search results. Previous updates such as Panda had punished low-quality and off-topic content. Featuring in-depth articles highly on a results page serves as the reward for people such as SEO copywriting services which produce high-quality and […] Continue Reading…

Online content writing is a mixture of artistry and hard-nosed realism. You want to write content that is engaging, intelligent and answers questions that website visitors might have. At the same time, you are writing this content for a reason: you want to gain and retain website visitors and eventually turn them into customers. You also want to help your search engine ranking if possible by using proper SEO tactics in your writing.

Simply put, there are a lot of […] Continue Reading…

Attempting to determine the proper tactics for mobile SEO has been a mystery in the past. Google has given few clues about how to approach mobile design as part of professional website development. But things have changed in recent years as Google has started to give some major hints on the types of elements that they consider important for mobile sites. There are three ways to handle mobile content and Google has recommendations for each method:

Use a New URL

In […] Continue Reading…

Anyone with a basic understanding of search engine optimization knows that meta data such as meta descriptions, image alt text and title tags is critical to proper SEO success. But there’s one element that many people forget that can cause SEO campaigns to fail. Not properly implementing a Robots.txt file can make the difference between seeing your search engine rankings soar or sink.

Defining a Robots.txt File
Simply put, a Robots.txt file can help you tell search engines which directories on […] Continue Reading…

Nothing is more frustrating than spending weeks or even months to redesign your website, only to see traffic plummet soon after the new version of the site goes live. It’s especially frustrating because you obviously did all the work because you expected to improve your search engine ranking, get more traffic and see more conversions. Where did it all go wrong?

In most cases, there is no single culprit; it’s usually a series of small mistakes that, on their own, […] Continue Reading…

Reworking your website to have a more SEO friendly design is a great way to boost your online business’ potential; it can also be intimidating, especially right before your new site goes live. Before you relaunch your site to the world, you need to go through a last-minute checklist to ensure that the launch will be a success. Here are 20 steps that you need to take when finalizing your professional website development:

Onsite Content:

1. Check that all of the […] Continue Reading…