Whether you are launching a new website or redesigning an existing site, the temptation is to pack as much content and information onto the site — particularly the front page — as possible. This can include lots of pictures, videos, product descriptions and content information. Unfortunately, this is a mistake that can cripple a site before it launches. When it comes to creating an SEO friendly design, simpler is better.

More specifically, you need to design your website to reflect […] Continue Reading…

While many things have changed in the SEO world in recent years, one thing that hasn’t is the predominant position of Google in the search engine world. It’s maintained its hold on roughly two-thirds of the search engine market share, while Bing continues to make incremental progress but lags far behind.  Because of this, it’s natural that Google is the primary focus of almost all SEO activities.

But will this always be the case? It’s easy to forget that it […] Continue Reading…

The rules of search engine optimization have changed dramatically in the last few years. Google responded to the glut of low-quality content with Panda and Penguin, algorithm updates that placed an emphasis on quality content and organic search engine optimization rather than keyword-stuffed articles and manipulating site code.

The most important thing to think about when creating an SEO strategy for your website is the visitor experience. This wasn’t always the case; until recently, Google wasn’t concerned about the user […] Continue Reading…

Doing SEO efforts, building social media platforms and other online marketing activities are useless unless you have a plan. Just like how you wouldn’t go for a hiking trip into the woods without a detailed map, you shouldn’t do online marketing tactics without establish your marketing plan first. Developing your marketing plan helps you to get the most out of your small business Internet marketing and maximize your ROI.

It takes time and effort to develop a cohesive and successful […] Continue Reading…

It’s a website owner’s nightmare: your page ranking suddenly drops without warning. There’s a good chance that you’ve been penalized by Google for something on your website. It might be a new SEO tactic or something you didn’t know existed in your code. Likely, it’s related to search engine algorithm changes (such as the Panda and Penguin algorithms), which are designed to increase the quality of Google’s search results.

Recovering from penalties can take time, but it can happen. Here […] Continue Reading…

The recently completed SES San Francisco 2013 was a great event for anyone interested in learning the latest trends in search marketing, PPC advertising and SEO creation. But you can take advantage of the many learning opportunities made available at the show even if you were able to attend. Many of the presentations and reports that were discussed at the show are still available for free download. Here is a sample of some of the best:

When people come to […] Continue Reading…

If you are looking at launching a corporate blog for SEO purposes, you likely understand that the quality of the writing is critical to its success. You need to move beyond bland SEO copywriting and create content that is unique, educational and helps readers understand the industry that your business is in. But having a successful corporate blog is about more than just the content. Much of your blog’s success will depend on the four steps you take before […] Continue Reading…

Unless you have a solid SEO content strategy, all of the content that you create for your website is just guesswork. The content might do an outstanding job of increasing your search engine rankings and driving customers to your site, or it might be completely useless. Developing a strategy that matches your overall online marketing goals is critical to making your content do real work for you and actually help you meet your SEO goals. It can also help […] Continue Reading…