Google strikes a careful balance between wanting to provide users a place to find the best information for free and being a platform for advertisers to reach potential customers. So while the search engine giant has been investing in initiatives such as Knowledge Graph, In-Depth Articles and Hummingbird, they’ve also been attempting to drive more people to click on their paid search results.

The result is that while organic search is still very important, much of the best real estate […] Continue Reading…

The list of things you need to do when you move your business to a new location is seemingly endless. But don’t forget about updating your online profile to include your new address! The last thing you need is a customer trying to reach you for a sale but finding an abandoned building. Before you finalize your move, make sure you do these things:

1. Try to Retain Your Current Phone Number. This will help with maintaining consistency with customers. […] Continue Reading…

In order to make the most of your web-presence, you need more than just a site that has an SEO friendly design for desktop users. More people than ever are using their mobile devices to get online and make purchases. In order to reach these customers, you need to think of your mobile SEO and desktop SEO as two separate but interrelated strategies.

Here are five key things to think about as you develop an independent mobile SEO strategy:

The User […] Continue Reading…

The start of the year is a great time to review your content marketing strategy. Whether your plans just need some simple tune-ups or you need to start doing content marketing, you can always benefit from a fresh approach. In the coming year, content will continue to be one of the driving forces of search engine optimization but how this content is delivered to readers and the correct type of content to create is always evolving.

With this in mind, […] Continue Reading…

Google’s recent move to restrict access to keyword information was blow to many online advertisers and marketers. For many people, Google’s keyword suggestion tool was the main way that they researched potential keywords to use in SEO and PPC campaigns. But savvy advertising and marketing experts were already using other keyword tools to augment their research. Here are 11 tools to consider when looking for a keyword suggestion tool.

Wikipedia: Going to Wikipedia pages related to topics that are related […] Continue Reading…

Before you send out a promotional or educational email to your customers, how much time do you spend on the headline? It’s probably not enough, as one recent email marketing survey showed that every word in the headline of your email can have a significant impact on if the recipient opens it. A leading email marketing company analyzed 24 billion emails delivered with 22,000 distinct words in the headline. The results showed that:

Personalization Is Important. Using a template or […] Continue Reading…

When you start a pay per click advertising campaign, what you are really doing is beginning an engagement with customers that you hope lasts for a long time. You aren’t just trying to get them to click on your advertisement on time; you want to convert their click into a purchase or action. But it can go even deeper. A well planned PPC campaign can lead to building long-term relationships with customers.

A pay per click advertising campaign should ideally […] Continue Reading…

Local search sites such as Google+ are a key element of modern small business Internet marketing. But you need to make sure you are taking the right steps in order to maximize your local search visibility. Here are some of the basic things you need to make sure you are doing with your local search page:

LOCATION

Physical Address: You need to let people know where your business is located but this can get tricky if your business is located just […] Continue Reading…