Search marketing is about more than just achieving the highest page ranks for your web pages. Getting ranked on the first page of a Google search isn’t useful if a customer isn’t given a compelling reason to click on your link. This is one of the main reasons that doing semantic markups on your website is important even though they are not a ranking factor with Google.

A semantic markup is the adding of HTML markups to your web pages […] Continue Reading…

In the modern online world, all businesses are global. Customers from around the world can visit your site, browse your goods and services and contact you for more information or place an order. When you construct your website and create an SEO strategy, it’s important to consider international factors, especially if you plan on doing a significant amount of business with customers from outside of the United States.

Considering the international reach of your site allows you to accomplish two […] Continue Reading…

Social media activity is one of the best ways to drive traffic to your site. As a marketing tool, posting on sites such as Twitter and Facebook can help you mitigate possible deviations in your organic search results and create a deep connection with your customers. Of course, many other companies recognize this as well, making it often difficult to stand out in a crowded social media landscape.

Fully understanding the capabilities of different social media platforms allows you to […] Continue Reading…

Keeping up-to-date with the latest changes to Google’s algorithms is critical if you want to run an effective search engine optimization campaign. Google recently announced a major algorithm update that can potentially have a major impact on your SEO – especially when it comes to local SEO. Here’s a look at some of the key elements of the update (which has been dubbed “Pigeon” by some in the media):

Local Listing Packs appear to be going away. A glance at […] Continue Reading…

With so much information out there about SEO, it’s easy to get overwhelmed. In fact, sometimes a little bit of knowledge can be dangerous, as people can wind up falling prey to some common misconceptions about SEO. eVisible would like to clear up some of the myths that we see many website owners have that can cause major problems with their online marketing strategies:

Myth: Link Building is Dead. Many people have become confused because Google has recently penalized websites […] Continue Reading…

Website visitors react to what they see in very predictable ways. Study after study has shown that how a person encounters a website will have a significant impact on how they react to it. Even with the exact same content, one website layout can increase the chances of conversions while another can make the site more vulnerable to high bounce rates.

A good rule of thumb to follow throughout your entire website layout and design work is to focus on […] Continue Reading…

You don’t have to be an expert to know more about where your own website’s SEO stacks up against your competition. There are plenty of free and easy tools in place to help you determine where you stand from an SEO standpoint and what areas you can improve upon. This is great whether you want to do your own SEO or need to be more educated before hiring and working with an SEO firm.

We’ve come up with some ways […] Continue Reading…

If you are running PPC ads, you need to be performing A/B testing on a regular basis to ensure that your ads are performing as well as they should. A/B testing gives you a way to test different elements of an ad to see if changes improve or harm the clickthrough rate. Doing this is a critical step to keeping your ads fresh and improving your performance. In fact, when you hire a PPC management expert to help with […] Continue Reading…