A press release about your company and its products serves multiple purposes. By working with a company like eVisible for press release optimization, it can help your overall SEO strategy. But it’s easy to forget that a press release is ultimately a marketing tool to promote your goods and services. If you want to craft more effective press releases, here are five tips to consider:

1. Make Your Content Newsworthy. Remember that there is a difference between a press release […] Continue Reading…

By now, you probably know about the some of the basic tools for SEO keyword research before launching an online campaign. Everyone understands the tools that are available through Google’s Keyword tool and performing various online searches. But if you want to take your campaign to the next level, you need to go beyond the basics and use a wide range of sources for your research.

One great way to do this is with eVisible’s free Keyword Suggestion Tool, which […] Continue Reading…

One of the most difficult parts of a website optimization campaign is analytics. With many data points to choose from when looking at your landing page optimization campaign, it’s easy to overlook some of the most important elements. Here are six analytic points you need to pay attention to:

Entry Pages: A lot of emphasis is placed on home pages in website analytics. But landing pages and product pages are also critical to the success of your site. One of […] Continue Reading…

Although some people are unfamiliar with A/B testing, it’s actually a very simple concept to grasp. It’s a frequent tool used in landing page optimization to test potential changes to your existing home page. In this version of landing page testing, visitors potentially see one of two pages: the current one or the new, experimental page. This gives you the ability to get real-world data in a short amount of time to determine which page works better and the […] Continue Reading…

You might think that keywords and content are two entirely separate concepts. Think again – your keywords and the content that you create using these keywords doesn’t operate independently. They work together to form one cohesive part of your overall search engine optimization plan. If you are providing content writing services for a client or doing your own writing, you need to consider how your keywords and content will work with each other throughout your campaign.

When you are researching […] Continue Reading…

It’s easy to make the assumption that the search engine optimization strategy for Enterprise SEO — when you are working with a large corporation’s website — would be the same as SEO work for a startup or smaller company. But while many of the same principles remain, there are several major differences between standard SEO and search engine marketing at an Enterprise level.

Many of these issues come from the challenges of doing SEO work as part of a large […] Continue Reading…

When you are in the middle of a search engine optimization campaign, it’s easy to lose focus on the big picture because you so concerned with managing every minute aspect of your optimization. It’s great to be focused on details; this focus helps you stay on top of your rankings and make changes as needed. But it’s just as easy to get so concerned with the smallest features that you forget about the reason you are doing optimization in […] Continue Reading…

You can write the greatest novel in the world but what does it matter if no one ever reads it? The same thing is true for your blog posts, articles and other online content. In order for your words to connect with an audience, they need to know that they exist. As Neil Patel recently wrote on Quick Sprout (https://www.quicksprout.com/2012/12/13/dont-forget-the-marketing-in-content-marketing), if you are doing content marketing, it’s easy to put so much effort into creating the content that you […] Continue Reading…