Keywords and Content: A Match Made in SEO Heaven
You might think that keywords and content are two entirely separate concepts. Think again – your keywords and the content that you create using these keywords doesn’t operate independently. They work together to form one cohesive part of your overall search engine optimization plan. If you are providing content writing services for a client or doing your own writing, you need to consider how your keywords and content will work with each other throughout your campaign.
When you are researching your keywords, consider how they will fit into your content. Some keywords phrases, for example, might not naturally flow when you try to use them in website copy, blogs or press releases. Having to fit poorly-constructed keywords into content is something that even professional providers of SEO copywriting services struggle with. Think about the types of content that you’ll be writing as part of your SEO campaign and project how certain keyword phrases can be integrated. If you see any phrases that might be difficult to use naturally, you might want to skip them.
Expanding your focus during keyword research to include a mixture of broad and narrow search terms is one way to make life easier for you or your provider of website content writing services. It gives you the ability to write content that speaks to broad concepts within your industry along with being able to focus on specific products or brands that are relevant.
Along with assisting in article writing services, it’s also smart from an SEO standpoint to include a mixture of broad and narrow search terms. Broad search terms often have the most competition, as other businesses want to rank highly for them as well. Including narrower search terms in your keywords gives you the best chance to improve your rankings quickly. In addition, people who search for narrow keywords often have specific products in mind and might be ready to make a purchasing decision instead of simply visiting a website to “browse.”
You’ll also want to consider how many keywords you choose to target with your initial SEO campaign. More keywords mean you’ll need to create more content in order to properly boost the rankings for these terms. Viral marketing services can help you to produce a high volume of content that can be quickly pushed through Facebook, Twitter, LinkedIn and other social media sites, but focusing on the most important keywords will allow you to focus your content on the terms that are most important for your business.
Contact eVisible today to learn more about the relationship between content and keywords. Our professional SEO services specialists can discuss the concepts of SEO with you and also your unique online marketing needs.
