SEO practices can go a long way in impacting your Search Engine Results Placement (SERP). Producing the right content and using best SEO practices such as authorship, site links and social signals can improve the SERP display of a website page on a search engine query. But this is only part of the battle. In order to profit from a high SERP, you need to be able to get people to click through to your link. With higher SERP conversion, your high-ranking link is as worthless as one that is at the bottom of the search engine rankings.

SERP conversion is often an overlooked element of search engine optimization. However, it should be an important part of any SEO conversion strategy. Organic clickthough strategies are proven to lead to an increase in highly targeted and motivated visitors to your site who are ready to make purchasing decisions. Ultimately, that’s the goal of any online marketing campaign – get qualified leads ready to buy to your site.

improve organic clickthroughs

Over the years, we’ve developed many different strategies to improve organic clickthrough rates. The right strategy for you will depend on your unique position, but these five strategies have been proven to work over time:

Rich snippets such as ratings, number of total reviews, price range and contact information can go a long way in getting people to click on a link. This is even more powerful when combined with strong calls to action to “see pictures” or “read unbiased reviews.”

Building a brand through offline tactics can help your SEO strategy. Google rewards links associated with known brands. Running contests and offsite promotions are some of the ways that you can create positive association with customers and get them interested in clicking on your link.

Harness multimedia by going beyond text. Create videos and use attention-grabbing images. Make sure to caption and tag them for full optimization.

Optimize your site by reviewing your internal linking strategy and site structure. Research how customers are viewing your site so you can create breadcrumbs in your search results.

Take ownership of your content by attaching your company’s name – or your name – to the great content you are creating. It establishes credibility with searchers and helps with your Google ranking.

Related Posts