Five Public Relations Tools to Boost Your SEO
When most people think about how public relations tactics can help their SEO campaigns, the first thing that comes to mind is to write press release. While it’s true that well-crafted, keyword-rich and interactive news releases crafted by press release writing services can help your SEO and your marketing efforts, press releases are far from the only public relations tactics that can boost your search engine rankings.
Some of these tactics involve establishing your company as an authoritative brand within the space; others involve marketing efforts that also benefit others. All of these tactics can help you generate publicity and help with your SEO:
Make Charitable Contributions: Being a good corporate citizen serves several purposes. A donation to a worthy charity helps people in need and can be a tool for your own promotion. Work with the charity to promote your donation. You can get creative and come up with a charity angle that is unique and will attract media attention.
Hold Unique Contests: Running a contest like a scholarship essay competition or product giveaway serve several purposes. They can generate social media links to serve as social signals; they can provide drive brand awareness; and they can provide reasons for media stories that will also boost your SEO. Making the contests unique and interesting — such as a food eating contest — helps.
Be a Guest Contributor: Pitch the executives at your company as “guest contributors” to local, national and industry media outlets and blogs. If customers read intriguing content with their names attached to it, they will think of them — and your brand — as thought leaders in the field. You can use ghostwriters for the content if needed and attach a name later.
Serve as Guest Talent: Many industries have TV or radio shows specific to their market. Get your executives to appear on these shows. It will help your brand and create links from the shows’ websites that will boost your SEO.
Speak at Industry Events: Getting your executives in front of convention attendees is a great tool for increasing visibility and creating links. You can host your own event as well.
