Eight Ways to Make Your Business Move Go Smoothly
The list of things you need to do when you move your business to a new location is seemingly endless. But don’t forget about updating your online profile to include your new address! The last thing you need is a customer trying to reach you for a sale but finding an abandoned building. Before you finalize your move, make sure you do these things:
1. Try to Retain Your Current Phone Number. This will help with maintaining consistency with customers. If you have moved towns, try to keep your old number and have it forwarded to your new number.
2. Update the Address on Your Online Listings. This includes online directories like Google Places, Yelp, Angie’s List, Yahoo Local along with local Chamber of Commerce sites and specializes sites for your industry. And don’t forget to update your address on social media sites like Facebook, Twitter and LinkedIn.
3. Update Your Marketing Materials. This includes your website, email signature, business cards, press releases and more.
4. Tell Neighbors You’ve Moved. Make sure that people you have worked near know that your business has moved in case customers are curious.
5. Let the Government Know. Along with updating your mailing address with the post office, you’ll need to update your business license with the city (or get a new one if moving into a new city), your tax information and any other licensing agencies you work with.
6. Refresh Your Paid Search Campaigns. If you are focusing on a local market or area in a paid search marketing campaign, you’ll need to readjust your targets and also your address so people aren’t sent to the wrong place.
7. Update Citations. Not all website listings with your address will be online directories. Do a search for your old address and see which results come up on the first page. Reach out to these sites and ask them to update their listing.
8. Change Over Automatic Payments. This might seem basic but many people forget to change the address on their business credit card or with their bank and wind up missing payments.