Communication Is the Key to a Client Relationship
The key to any successful relationship is communication and this is true when it comes to the relationship between a freelancer and who contracts with them for their services. When a person knows what to expect from their freelancer, they have the right basis for evaluating their success. It also gives a freelancer clear parameters to operate under since they know what their client is expected to receive.
This is especially true when it comes to the world of online content marketing. When you work with a freelancer or an outside content marketing service like eVisible, it’s critical that you set your goals before the project starts and communicate regularly with the outside freelancer or firm to make sure that objectives are being met. Expecting that they “know what they are doing” and are taking care of everything perfectly on their own is typically an invitation for headaches down the road.
When you are interviewing potential agencies or freelancers to help you with your content marketing, make sure that they are being realistic in presenting the services they provide. You don’t want to hire someone only to realize that they can’t deliver what you thought they would at the start of your relationship. Ask tough questions and don’t always be limited by talking about “best case scenarios” — find out what they think are the obstacles to the success of a content marketing campaign and what they plan to do if these roadblocks occur while they are working for you.
Ultimately, freelancers and content marketing agencies thrive when they are able to end projects with satisfied customers. This comes from setting expectations that are realistic but will also meet the marketing needs of their clients. In order to do this, it’s important for clients to be very clear about what they want to accomplish with their content marketing. Just saying that you want “better content” isn’t enough — you need to know what goals you want to use the content to achieve and have a way to communicate this clearly with the freelancer or agency.
