Since it’s true that there is a lot of mediocre content available online, it should be easy for your content to stand apart. eVisible’s team has years of experience at SEO content writing and knows how to create compelling content that generates clicks and shares. While we could write a book on what to do when writing content, here are 10 basic things everyone should know about writing great online content.

1. Stay focused on your keywords. Instead of trying to wedge your keywords into the topic you are writing, use the keywords as a guide for the topics you cover in your blogs and articles. One of the secrets to SEO copywriting is seamlessly integrating keywords into copy so the reader doesn’t notice that they exist.

2. Headlines matter. The headline to this post might have been very direct, but it grabbed your attention. Make sure you are being honest with your headline but also make sure it is attention-grabbing. Make a direct appeal to your readers about why they should click on the story.

3. Graphics are important. Using strong images that are relevant to your topics can enhance the power of your article. Infographics that use colorful and bold charts to explain your points are particularly effective ways to use images in your blog posts and articles.

4. Site speed matters. If your site is slow to load, readers will give up and move on before they read your brilliant blog post. Make sure your site is designed to load fast and is free of technical SEO problems.

5. Think about linking. Link relevance is critical to the SEO impact of your blog post. Make sure your posts are being linked by credible sites within your industry. Linking to outside sources also enhances the credibility of your post.

6. Track your performance. If you aren’t tracking page clicks, referrals and other factors, how will you know if your blog post was a success? Understanding why a post was successful lets you duplicate this success with future SEO copywriting.

7. Tight content is good content. Flowery prose is for poems, not website content writing. Cut the fat from your writing and trim out the unnecessary words. Focus on direct writing that speaks directly to the audience.

8. Consider layout. If your content is presented in a sloppy manner, no one will want to read it. Avoid eyesore blog layouts that have flashy fonts, bright colors and lots of clutter.

9. Long-form content is great. Many people think that SEO content writing is all about short snippets. You want these to quickly grab readers’ attention. But long-form content increases the time spent on your site and makes people come back for more.

10. Don’t be afraid to hire experienced writers. You are probably an expert at many aspects of business, but website content writing might not be one. Don’t be afraid to turn to professionals like eVisible. It’s our job to translate your interesting story ideas into attention-grabbing content.

A press release about your company and its products serves multiple purposes. By working with a company like eVisible for press release optimization, it can help your overall SEO strategy. But it’s easy to forget that a press release is ultimately a marketing tool to promote your goods and services. If you want to craft more effective press releases, here are five tips to consider:

1. Make Your Content Newsworthy. Remember that there is a difference between a press release and an advertisement. Reporters and editors want to feel like they are passing on useful information to their readers rather than simply acting as a press release distribution service and providing free marketing for companies.

2. Avoid Buzzwords. You’ve probably read press releases that talk about “synergy,” “shifting the paradigm” or any other number of buzzwords and phrases. The truth is that it just makes your press release sound forced and dated, and readers might miss the point. Professionals at press release writing services know that it’s best to speak down-to-Earth with readers, using plain English that’s free of jargon.

3. Speak to Your Audience. This doesn’t just apply to the readers. Reporters hate getting press releases relating to topics they don’t cover. It wastes their time and gives your company a bad name.

4. Don’t Oversell. Reporters can tell when a press release is trying too hard to hype a product as the “greatest” or “world’s best.” Stick to the facts and what your product does, and a reporter can tell if it’s worth writing about.

5. Format Your Press Release. The best type of press release gets all of the relevant information out in the first few paragraphs. A press release submission service like eVisible can help you to craft a release that immediately grabs a reader’s attention.

You might think that keywords and content are two entirely separate concepts. Think again – your keywords and the content that you create using these keywords doesn’t operate independently. They work together to form one cohesive part of your overall search engine optimization plan. If you are providing content writing services for a client or doing your own writing, you need to consider how your keywords and content will work with each other throughout your campaign.

When you are researching your keywords, consider how they will fit into your content. Some keywords phrases, for example, might not naturally flow when you try to use them in website copy, blogs or press releases. Having to fit poorly-constructed keywords into content is something that even professional providers of SEO copywriting services struggle with. Think about the types of content that you’ll be writing as part of your SEO campaign and project how certain keyword phrases can be integrated. If you see any phrases that might be difficult to use naturally, you might want to skip them.

Expanding your focus during keyword research to include a mixture of broad and narrow search terms is one way to make life easier for you or your provider of website content writing services. It gives you the ability to write content that speaks to broad concepts within your industry along with being able to focus on specific products or brands that are relevant.

Along with assisting in article writing services, it’s also smart from an SEO standpoint to include a mixture of broad and narrow search terms. Broad search terms often have the most competition, as other businesses want to rank highly for them as well. Including narrower search terms in your keywords gives you the best chance to improve your rankings quickly. In addition, people who search for narrow keywords often have specific products in mind and might be ready to make a purchasing decision instead of simply visiting a website to “browse.”

You’ll also want to consider how many keywords you choose to target with your initial SEO campaign. More keywords mean you’ll need to create more content in order to properly boost the rankings for these terms. Viral marketing services can help you to produce a high volume of content that can be quickly pushed through Facebook, Twitter, LinkedIn and other social media sites, but focusing on the most important keywords will allow you to focus your content on the terms that are most important for your business.

Contact eVisible today to learn more about the relationship between content and keywords. Our professional SEO services specialists can discuss the concepts of SEO with you and also your unique online marketing needs.

It’s easy to make the assumption that the search engine optimization strategy for Enterprise SEO — when you are working with a large corporation’s website — would be the same as SEO work for a startup or smaller company. But while many of the same principles remain, there are several major differences between standard SEO and search engine marketing at an Enterprise level.

Many of these issues come from the challenges of doing SEO work as part of a large business. As P.J. Fusco wrote about for Search Engine Watch, departmental barriers often make it difficult for someone doing Enterprise SEO (https://searchenginewatch.com/article/2236950/Enterprise-SEO-in-2013) to produce acceptable results from their SEO campaigns. When someone does search engine optimization consulting for small businesses, they have few approvals to get and can alter their SEO strategies quickly to react to changing search engine algorithms and other factors.

This isn’t the case when you are doing SEO consulting services or working in-house at an Enterprise-level business. The layers of management and departments means that you need “buy-in” from many people to implement an SEO campaign or to make changes to an existing campaign. This can be a major problem — especially if some of the people you need to work with are unfamiliar with the concepts of professional search engine marketing.

So how can you overcome these obstacles? One good tip was recently shared by Ray Comstock in Search Engine Watch (https://searchenginewatch.com/article/2234928/Defining-an-Enterprise-SEO-Strategy). Comstock recommends that you break your campaign up into two parts — a “foundational” stage where you are doing the keyword research and other background along with the early implementation and a “continuous” phase that includes the steps needed to keep your campaign moving through the long haul. This can include link acquisition, social media marketing services and more. Content writing services are a major part throughout all phases.

Another way to reduce headaches in Enterprise SEO is to conduct training with the key personnel who will be involved ahead of time. Chances are that you are the expert in online marketing services within your company, so you need to educate other people on what you know. Everyone understands the importance of ranking highly but they might not grasp the steps that need to happen to improve your search engine ranking. Getting people inside and outside of your circle educated on the different elements of Enterprise SEO will allow you to all speak the same language and improve communications as you move forward with your campaign.

When you are in the middle of a search engine optimization campaign, it’s easy to lose focus on the big picture because you so concerned with managing every minute aspect of your optimization. It’s great to be focused on details; this focus helps you stay on top of your rankings and make changes as needed. But it’s just as easy to get so concerned with the smallest features that you forget about the reason you are doing optimization in the first place — driving business to your site through an improved search engine ranking.

Over the years, eVisible has learned some valuable lessons about how to maintain the proper focus while undertaking a search engine optimization campaign. Here are three things to keep in mind as your campaign progresses but before you get overwhelmed with every little detail:

ROI, ROI and More ROI

The reason that businesses undertake an SEO campaign in the first place is to increase their visibility and get more customers and sales. After all, if you aren’t making money, why do SEO in the first place? As you progress through your campaign, make sure that you and your online marketing services provider stay focused on the tactics that will give you the greatest impact to your bottom line for the least amount of money.

Don’t Just Focus on Content

Content is an important aspect of search engine optimization. But if it’s the only thing that you are doing as part of your online marketing, you are missing out on a lot of potentially valuable tactics. Improving your site’s architecture will make it easier for search engine spiders to find your pages and for you to receive inbound links. In addition, working with a viral marketing agency to improve your social media platform or start an ad campaign can increase your visibility along with boosting your SEO rankings.

Be Flexible with Your Campaign

Developing a solid game plan is critical to having success with your SEO campaign and achieving higher search engine rankings. However, you need to look at it as a starting point rather than a script from which you can never deviate. The world of online rankings is extremely fluid and you need to be able to adjust on a regular basis as well. Major search engines tweak their ranking algorithms hundreds of times each year and you need to be open to change as well. Your provider of SEO services should be able to stay on top of any movements in the ways that search engines rank sites and make recommendations for updates to your tactics.