In February, the Federal Communications Commission voted to create new guidelines to limit the ability of Internet Service Providers to manage Internet traffic speeds. In doing so, the FCC sided with Internet advocates and politicians — including President Barack Obama — pushing for “Net Neutrality” and against major ISPs looking to have more over how their Internet speeds are given to customers.

Net Neutrality is the concept that all people should have equal access to traffic on their Internet network. This means that their speeds should be the same as anyone else’s on the same network, regardless of how much high-speed bandwidth they use or which sites they are using. Net Neutrality would ban ISPs from slowing user’s Internet speeds — this includes blocking or slowing access to certain sites to favor their services versus their competitors.

ISPs argued that media sites such as Netflix and YouTube — along with BitTorrent sites — were clogging Internet bandwidth on their networks. They believe that these media sites should have to pay extra in order to provide their customers with unlimited Internet speeds in order to cover the costs of maintaining and growing high-speed broadband connections on the networks.

A U.S. appeals court ruling in 2014 struck down rules prohibiting ISPs from blocking Internet traffic. The FCC responded by creating new regulations that initially would have created a path for ISPs to create “commercially reasonable” pay-for-priority deals with media companies. However, this move was widely criticized by Internet advocates. Even President Obama intervened and called on the FCC to reverse the planned law to be more restrictive of Internet service blocking.

The FCC relented in February and changed course. They used the earlier appeals court ruling to expand their control over deals between content companies and ISPs along with reclassifying broadband to prevent ISPs from blocking their services. ISPs contend that these new rules will stifle innovation and investment in the existing network infrastructure by limited potential revenue streams.

While many things have changed in the SEO world in recent years, one thing that hasn’t is the predominant position of Google in the search engine world. It’s maintained its hold on roughly two-thirds of the search engine market share, while Bing continues to make incremental progress but lags far behind.  Because of this, it’s natural that Google is the primary focus of almost all SEO activities.

But will this always be the case? It’s easy to forget that it was fairly recently that Google was the upstart in the search engine field, going up against established rivals such as AOL and Lycos. With Google recently choosing to keep its keyword data private to the public but share it with advertisers, some experts are wondering if Google is primed to lose some of its market share to Bing.

One thing is clear: Google and Bing approach search in different ways. Google is clearly focused on attempting to decipher what users really want to find and predicting this before a search is made. Bing takes the opposite approach and uses data from its deep ties with social media sites to determine what is most important to web users.

Mobile searches continue to gain in popularity as more people are using their smartphones, tablets and other mobile devices as primary means of surfing the Internet. Microsoft has already invested heavily in mobile; in addition, their connections with social sites such as Facebook mesh with the habits of users to use their mobile devices to check their social media profiles.

Google has been taking big chances recently by beginning to completely rethink how it handles search results. This includes implementing its Knowledge Graph in 2012. While Google hopes that this will eventually revolutionize the way that people search for information online, it also might provide competitors like Bing with a chance to capitalize and gain additional market share. Google is going to be the main search engine for the foreseeable future, but other search engines like Bing are likely to continue to gain market share in the months and years to come.