When you are creating an AdWords campaign, you have a limited amount of space to reach potential customers. And you need to accomplish this with many competitors also running PPC campaigns that are trying to reach the same audience. Making your ad campaigns stand out from the crowd with only a few characters to work with is challenging but creating successful and measurable PPC campaigns can be done.

Here are a few tips for how to get the most out of your PPC campaign:

Highlight Results

Since your PPC ad will appear when someone searches on a keyword, you don’t need to use your headline to remind them about what your company does. Instead, focus on the solutions that you provide and the end result that a customer will get by clicking through to your site. Make it very clear what you are offering in return for a click.

For example, a headline such as “Learn More About Fat Reduction” is weak because it gives you no unique information about the product. Instead, a headline that says “Use Laser Liposuction to Painlessly Lose Fat” tells the reader exactly the type of treatment (laser liposuction) being offered and the unique benefit (pain-free treatment) that they can get.

Motivate Action Through Time Sensitivity

People are motivated by thinking that they are going to miss out on a special deal or offer if they don’t act immediately. One way that you can spur people to act quickly is to add a countdown clock or timer to your PPC ad. Google now has given advertisers a way to insert a countdown timer into their text ads by simply adding a snippet inside the headline or description of the ad. This gives you the ability to let people know that a sale is ending or that a special is only good for a few more days (or even hours).

Use Specific Numbers to Add Credibility to Your Claims

It’s one thing to tell your customers how much money you can save them or how many customers you’ve proved services to over the years. It’s another thing to attach specific numbers to these claims. Using figures instead of broad terms such as “many” or “countless” gives your statements credibility in the eyes of potential customers. It’s also been proven that people respond better to exact numbers (like 1,512) rather than rounded numbers (such as “more than 1,500.”)

Keep Ads in the Present

One way to improve your PPC campaigns is to take specific numbers and apply them to the amount of customers you’ve provided services for or products you’ve sold in the last month or year. Doing this creates timely and relevant ads that will make readers want to learn more.

Personalize and Localize Your Pitches

Customers want to feel like you are talking directly to them and that they aren’t just receiving a generic pitch. You can accomplish this goal by using phrases like “you” and “your” as part of your pitch and headline. Another way to personalize your advertising is to localize it by mentioning the reader’s local area or directing them to call a phone number with a local area code.

A press release about your company and its products serves multiple purposes. By working with a company like eVisible for press release optimization, it can help your overall SEO strategy. But it’s easy to forget that a press release is ultimately a marketing tool to promote your goods and services. If you want to craft more effective press releases, here are five tips to consider:

1. Make Your Content Newsworthy. Remember that there is a difference between a press release and an advertisement. Reporters and editors want to feel like they are passing on useful information to their readers rather than simply acting as a press release distribution service and providing free marketing for companies.

2. Avoid Buzzwords. You’ve probably read press releases that talk about “synergy,” “shifting the paradigm” or any other number of buzzwords and phrases. The truth is that it just makes your press release sound forced and dated, and readers might miss the point. Professionals at press release writing services know that it’s best to speak down-to-Earth with readers, using plain English that’s free of jargon.

3. Speak to Your Audience. This doesn’t just apply to the readers. Reporters hate getting press releases relating to topics they don’t cover. It wastes their time and gives your company a bad name.

4. Don’t Oversell. Reporters can tell when a press release is trying too hard to hype a product as the “greatest” or “world’s best.” Stick to the facts and what your product does, and a reporter can tell if it’s worth writing about.

5. Format Your Press Release. The best type of press release gets all of the relevant information out in the first few paragraphs. A press release submission service like eVisible can help you to craft a release that immediately grabs a reader’s attention.

When you are in the middle of a search engine optimization campaign, it’s easy to lose focus on the big picture because you so concerned with managing every minute aspect of your optimization. It’s great to be focused on details; this focus helps you stay on top of your rankings and make changes as needed. But it’s just as easy to get so concerned with the smallest features that you forget about the reason you are doing optimization in the first place — driving business to your site through an improved search engine ranking.

Over the years, eVisible has learned some valuable lessons about how to maintain the proper focus while undertaking a search engine optimization campaign. Here are three things to keep in mind as your campaign progresses but before you get overwhelmed with every little detail:

ROI, ROI and More ROI

The reason that businesses undertake an SEO campaign in the first place is to increase their visibility and get more customers and sales. After all, if you aren’t making money, why do SEO in the first place? As you progress through your campaign, make sure that you and your online marketing services provider stay focused on the tactics that will give you the greatest impact to your bottom line for the least amount of money.

Don’t Just Focus on Content

Content is an important aspect of search engine optimization. But if it’s the only thing that you are doing as part of your online marketing, you are missing out on a lot of potentially valuable tactics. Improving your site’s architecture will make it easier for search engine spiders to find your pages and for you to receive inbound links. In addition, working with a viral marketing agency to improve your social media platform or start an ad campaign can increase your visibility along with boosting your SEO rankings.

Be Flexible with Your Campaign

Developing a solid game plan is critical to having success with your SEO campaign and achieving higher search engine rankings. However, you need to look at it as a starting point rather than a script from which you can never deviate. The world of online rankings is extremely fluid and you need to be able to adjust on a regular basis as well. Major search engines tweak their ranking algorithms hundreds of times each year and you need to be open to change as well. Your provider of SEO services should be able to stay on top of any movements in the ways that search engines rank sites and make recommendations for updates to your tactics.