The recently completed SES San Francisco 2013 was a great event for anyone interested in learning the latest trends in search marketing, PPC advertising and SEO creation. But you can take advantage of the many learning opportunities made available at the show even if you were able to attend. Many of the presentations and reports that were discussed at the show are still available for free download. Here is a sample of some of the best:

  • When people come to your website, you may have as little as five seconds to engage them before they make a decision about whether or not to leave the site. The free e-book from Internet Marketing Ninjas’ Kim Krause Berg (https://www.internetmarketingninjas.com/internet-marketing-ebooks/natural-website-conversions.html) details the secrets to making sure that people stay on sites and don’t click away.
  • Wouldn’t it be great to know exactly which combination of ad descriptions and ad titles lead to the best results? Now you can access this information thanks to the Ad Combination Performance Heat Map shared by Bing Ads Evangelist John Gagnon at SES San Francisco (https://www.slideshare.net/JohnGagnon) The color-coded chart shows that, for example, that using the term “coupon” in an ad title is generally powerful, but not when paired with an ad description that mentions “discounts.”

Forrester Consulting and Tealium teamed up on a survey to understand the changing role of tag management (https://tealium.com/offers/evolution.html). The results show that tag management is moving into the realm of data collection and usage.