There’s no such thing as a “one size fits all” SEO campaign. In much the same way that your business offers something different from your competitors, your search engine optimization efforts should also be individualized according to your unique needs. Delivering targeted SEO efforts for our clients is one of the things that set eVisible apart from our competitors and it’s something you should consider in everything you do with your website.

Much the same is true when it comes to developing the code and design elements on your website. You need to apply analytical thinking when it comes to how you create and deploy your website. Even experienced web developers can make mistakes that can impact the ability of their website to perform its best. Here are a few things that you should consider:

Start Small: Instead of launching your website with a huge set of features, start small with a clean, basic layout and design. You can always build it out as your business grows by choosing individual elements to add that have been carefully developed and beta tested.

Keep Your Code Flexible: While your platform doesn’t need to be completely scalable from the start, you also don’t want it to be so inflexible that making additions or changes in the future is impossible.

Make Your Code Easy to Deploy: Instead of trying to create a site based on the limitations of your code, work from the opposite direction and plan your features and try to come up with easily-implementable code that will get these features to happen.

Launch Your Website at the Right Time: Don’t rush your website to go live if the elements aren’t all in place. If customers come to your site and have problems with it, chances are they won’t be repeat customers.

Focus on the Customer: Think about how you can create a website that meets your customers’ needs. This should be more important than implementing any one piece of code.

Along with these code-based tips, there are other elements to remember as you start your business. eVisible – Internet Marketing Firm – can help you with this along with all other aspects of getting your company off the ground. A few things to consider include:

Focus on Big Picture Problems: Instead of developing a product or service that fills a niche need, try to make sure you have a model in place that will attract the largest amount of people possible.

Stay Involved…But Not Too Involved: No matter what your role is in the company, you need to know about every aspect of how the business is operating. At the same time, you need to let the experts that you hire or contract with take the lead in their areas of expertise.

Google strikes a careful balance between wanting to provide users a place to find the best information for free and being a platform for advertisers to reach potential customers. So while the search engine giant has been investing in initiatives such as Knowledge Graph, In-Depth Articles and Hummingbird, they’ve also been attempting to drive more people to click on their paid search results.

The result is that while organic search is still very important, much of the best real estate on Google’s search pages has been given to paid search results. You might think that this means you should consider focusing more — or all — of your efforts on paid search and abandon organic SEO. Think again. eVisible firmly believes that organic search results are very powerful and we make them a key component of the online marketing agency services we provide for businesses of any size.

The reality is while the real estate on a Google search result is shrinking for organic text links, there are additional opportunities for organic SEO elsewhere. Here are just a few of the many different search result items that are prominent on Google’s SERP and that help you to boost your visibility:

Knowledge Graph

This is Google’s attempt to bring together the major information on a search item in one place. It pulls information from Google+ along with from recognized information sites such as Wikipedia. Make sure the information on these sites are correct and verified along with adding it to the Freebase.com database.

Image Search Results

You can increase your chances for having an image of one of your products come up in a search by describing the image with keywords in the “alt text” attribute and saving the file with a relevant name. You should also create an image XML sitemap and ensure that a robots.txt isn’t blocking your image directory.

Reviews

You can make sure that reviews of your business — particularly popular reviews — come up in search results several ways, including using a mark-up tool and verifying it with Google’s Structured Testing Tool or using Google’s Data Highlighter.

Authorship

When an article you have written comes up in a Google search, you can have your image and bio also appear by verifying yourself as a Google+ contributor. This is done by linking your web page to your Google profile and then adding a link to the page on your “Contributor To” field in your profile.

In-Depth Articles

While the majority of in-depth articles that are featured in Google search results come from larger publishers, you can increase the odds of your article being highlighted by making sure your Google authorship is verified and making sure specific attributes such as headlines, alternative headlines, images, descriptions and more are marked up to be read by Google.

Video Clips

Having YouTube videos linked to your Google+ account gives you a chance for them to come up as snippets in searches. You can also self-host these videos and make sure that they have attributes like descriptions and titles properly filled in.

The list of things you need to do when you move your business to a new location is seemingly endless. But don’t forget about updating your online profile to include your new address! The last thing you need is a customer trying to reach you for a sale but finding an abandoned building. Before you finalize your move, make sure you do these things:

1. Try to Retain Your Current Phone Number. This will help with maintaining consistency with customers. If you have moved towns, try to keep your old number and have it forwarded to your new number.

2. Update the Address on Your Online Listings. This includes online directories like Google Places, Yelp, Angie’s List, Yahoo Local along with local Chamber of Commerce sites and specializes sites for your industry. And don’t forget to update your address on social media sites like Facebook, Twitter and LinkedIn.

3. Update Your Marketing Materials. This includes your website, email signature, business cards, press releases and more.

4. Tell Neighbors You’ve Moved. Make sure that people you have worked near know that your business has moved in case customers are curious.

5. Let the Government Know. Along with updating your mailing address with the post office, you’ll need to update your business license with the city (or get a new one if moving into a new city), your tax information and any other licensing agencies you work with.

6. Refresh Your Paid Search Campaigns. If you are focusing on a local market or area in a paid search marketing campaign, you’ll need to readjust your targets and also your address so people aren’t sent to the wrong place.

7. Update Citations. Not all website listings with your address will be online directories. Do a search for your old address and see which results come up on the first page. Reach out to these sites and ask them to update their listing.

8. Change Over Automatic Payments. This might seem basic but many people forget to change the address on their business credit card or with their bank and wind up missing payments.

In order to make the most of your web-presence, you need more than just a site that has an SEO friendly design for desktop users. More people than ever are using their mobile devices to get online and make purchases. In order to reach these customers, you need to think of your mobile SEO and desktop SEO as two separate but interrelated strategies.

Here are five key things to think about as you develop an independent mobile SEO strategy:

The User Experience Drives Everything: The number one factor that drives a successful mobile SEO strategy is giving the user a positive experience. Not only has Google signaled that this plays a factor when you want to improve a search engine ranking, but it also helps to generate conversions.

Make Your Site Mobile Friendly: Mobile sites can be responsive to adapt to readers on mobile devices, or you can create your own dedicated site for mobile users. There are pros and cons to each approach, but it’s important that you have a dedicated way for mobile users to access your site. Doing so will greatly increase your potential for conversions from mobile users.

Have a Clean Design: Having a website design with lots of graphics and other design elements can create major problems for mobile users. With limited screen sizes, clutter can keep people from seeing the most important information on your site. It can also make pages slow to load and make mobile users quickly decide to leave your page and go somewhere else.

Consider How Mobile Users Search: A mobile user likely won’t type in a search with your city name; they’ll almost always type (or speak) a search that says to find something “near” them. Because of this, making sure that your business’ location is part of your SEO strategy and not just a city name can pay dividends.

Grasp User Intent: Mobile users are more likely to be looking for something near them. This means that making sure your location, hours and phone number are easily accessible on the site and through Google+ is critical.

The start of the year is a great time to review your content marketing strategy. Whether your plans just need some simple tune-ups or you need to start doing content marketing, you can always benefit from a fresh approach. In the coming year, content will continue to be one of the driving forces of search engine optimization but how this content is delivered to readers and the correct type of content to create is always evolving.

With this in mind, here are four pieces of advice for your content marketing moving forward:

Have an Overriding Plan You Can Measure: Your content strategy needs to be part of your overall SEO and online marketing campaign and not just operate as its own entity. You can hire a provider of website content writing services to create killer content, but if it’s not helping you to drive visitors to your site or close sales, what is its purpose? You also need to make sure that you have metrics in place to see the patterns of your content’s readers and if the content is effective in spurring action.

Plan for Mobile Reading: A recent Pew Research study showed that 63 percent of all people with a cell phone use their device to go online. This represents a huge amount of people who are potentially reading your content on a phone along with other people using tablets and other non-phone mobile devices. Make sure you are using responsive design to ensure that the content works well on smaller screens.

Personalize Your Content: Whether you are drafting email newsletters, blog posts or guest articles on another site, it’s important that you make sure that readers feel like they are reading something unique and different. Speak directly to your audience and try to personalize your contact with them wherever you can. If you are the owner or CEO of your company, take the time to share your personality with your customers through your content. If readers feel a connection to you, they are more like to open emails and read your articles.

Make Your Content Informative and Useful: These have been two of the biggest buzzwords to come out of Google’s algorithm changes in recent years. While link building and higher search engine rankings might be a by-product of your content, you need to create this content in a way that provides readers with helpful information that is relevant to your industry. If you are working with an outside provider of content writing services, make sure they know your business well before they start writing on your behalf.