Organic search results are one of the most powerful tools in online marketing. But even if your search engine optimization leads to your results being at the top of the Google rankings, users might overlook them if the listing doesn’t grab their attention. Here are seven ways to improve your rates of SERP conversion for organic listings.

1. Title tags and meta tags are what tell users what to expect when they click on a link. Spend time on developing these with your audience in mind.

2. Brand awareness encourages people to click on a link. Offsite promotional tools can be a factor in increasing the number of clicks on your links.

3. Rich snippets such as ratings, reviews, photos and videos attract immediate attention. Make sure you are using the tools Google supplies to markup your content.

4. Authorship of content looks great in the eyes of Google. Along with a bio, consider linking stories to an author’s Google Plus account.

5. Multimedia elements such as videos and images are powerful ways to improve SERP conversion. Make sure you properly tag, caption, organize and promote your multimedia content.

6. Core optimization is at the heart of any search engine optimization campaign. This extends beyond linking your keywords and performing code tag optimization. You need to make sure that your entire site is optimized so that Google and other search engines can easily find and index your content. eVisible can help you to review your site architecture, internal linking and more to make your site ready for indexing.

7. Review your SERP results and tweak your content frequently. Old content is stale content. Using technology to track the performance of your SEO content can give you clues on how to improve your SERP conversion rates.

Since it’s true that there is a lot of mediocre content available online, it should be easy for your content to stand apart. eVisible’s team has years of experience at SEO content writing and knows how to create compelling content that generates clicks and shares. While we could write a book on what to do when writing content, here are 10 basic things everyone should know about writing great online content.

1. Stay focused on your keywords. Instead of trying to wedge your keywords into the topic you are writing, use the keywords as a guide for the topics you cover in your blogs and articles. One of the secrets to SEO copywriting is seamlessly integrating keywords into copy so the reader doesn’t notice that they exist.

2. Headlines matter. The headline to this post might have been very direct, but it grabbed your attention. Make sure you are being honest with your headline but also make sure it is attention-grabbing. Make a direct appeal to your readers about why they should click on the story.

3. Graphics are important. Using strong images that are relevant to your topics can enhance the power of your article. Infographics that use colorful and bold charts to explain your points are particularly effective ways to use images in your blog posts and articles.

4. Site speed matters. If your site is slow to load, readers will give up and move on before they read your brilliant blog post. Make sure your site is designed to load fast and is free of technical SEO problems.

5. Think about linking. Link relevance is critical to the SEO impact of your blog post. Make sure your posts are being linked by credible sites within your industry. Linking to outside sources also enhances the credibility of your post.

6. Track your performance. If you aren’t tracking page clicks, referrals and other factors, how will you know if your blog post was a success? Understanding why a post was successful lets you duplicate this success with future SEO copywriting.

7. Tight content is good content. Flowery prose is for poems, not website content writing. Cut the fat from your writing and trim out the unnecessary words. Focus on direct writing that speaks directly to the audience.

8. Consider layout. If your content is presented in a sloppy manner, no one will want to read it. Avoid eyesore blog layouts that have flashy fonts, bright colors and lots of clutter.

9. Long-form content is great. Many people think that SEO content writing is all about short snippets. You want these to quickly grab readers’ attention. But long-form content increases the time spent on your site and makes people come back for more.

10. Don’t be afraid to hire experienced writers. You are probably an expert at many aspects of business, but website content writing might not be one. Don’t be afraid to turn to professionals like eVisible. It’s our job to translate your interesting story ideas into attention-grabbing content.

A press release about your company and its products serves multiple purposes. By working with a company like eVisible for press release optimization, it can help your overall SEO strategy. But it’s easy to forget that a press release is ultimately a marketing tool to promote your goods and services. If you want to craft more effective press releases, here are five tips to consider:

1. Make Your Content Newsworthy. Remember that there is a difference between a press release and an advertisement. Reporters and editors want to feel like they are passing on useful information to their readers rather than simply acting as a press release distribution service and providing free marketing for companies.

2. Avoid Buzzwords. You’ve probably read press releases that talk about “synergy,” “shifting the paradigm” or any other number of buzzwords and phrases. The truth is that it just makes your press release sound forced and dated, and readers might miss the point. Professionals at press release writing services know that it’s best to speak down-to-Earth with readers, using plain English that’s free of jargon.

3. Speak to Your Audience. This doesn’t just apply to the readers. Reporters hate getting press releases relating to topics they don’t cover. It wastes their time and gives your company a bad name.

4. Don’t Oversell. Reporters can tell when a press release is trying too hard to hype a product as the “greatest” or “world’s best.” Stick to the facts and what your product does, and a reporter can tell if it’s worth writing about.

5. Format Your Press Release. The best type of press release gets all of the relevant information out in the first few paragraphs. A press release submission service like eVisible can help you to craft a release that immediately grabs a reader’s attention.