Although some people are unfamiliar with A/B testing, it’s actually a very simple concept to grasp. It’s a frequent tool used in landing page optimization to test potential changes to your existing home page. In this version of landing page testing, visitors potentially see one of two pages: the current one or the new, experimental page. This gives you the ability to get real-world data in a short amount of time to determine which page works better and the strengths and weaknesses of various elements of your site.

Even people who understand what A/B testing is all about often don’t do it frequently enough. Often it’s something that is done when a website first launches or a business first undertakes a campaign of optimizing landing pages. However, what they don’t realize is that A/B testing can be a powerful tool throughout the life cycle of your website. In an article at Quick Sprout, Neil Patel recommends running an A/B test at least every one to two months for websites with more than 10,000 monthly visitors. Patel runs A/B testing twice a month for his business and claims that one out of every four test yields results that increase landing page conversion rates by 20 percent.

A/B testing isn’t just for elements on your website. You can also perform basic tests on the ads as part of your PPC advertising campaigns. Even if your Pay Per Click advertising campaigns are having success at the moment, this doesn’t mean that they are as successful as they could be. Trying out new elements in your campaign and comparing them to your existing elements can help you to understand what is working and what can work better. It doesn’t have to be a major overhaul – according to Patel, even some minor tweaks can provide major benefits to your Pay Per Click advertising conversion rates.

Here are three tips from Patel that you’ll want to consider during A/B testing:

People Love Free Things: Simply adding the word “free” to your advertising can have a huge impact on click-through rates. People are attracted to the concept of getting something for nothing and generally want to read more if something is offered to them for free. If you are already using “free” in your PPC ads, consider highlighting the word through colors, font or sizes.

Place a Value on Your Free Things: People also want to know just what a great bargain they are getting. If you can, make sure you place a dollar amount on the value of the free item or service you are “giving away” on your site.

People Also Love Videos: Many people will click on a video to learn the same information available in text form on a website. Simple videos can be cheap to produce with a provider of PPC advertising services but pay huge dividends.

You might think that keywords and content are two entirely separate concepts. Think again – your keywords and the content that you create using these keywords doesn’t operate independently. They work together to form one cohesive part of your overall search engine optimization plan. If you are providing content writing services for a client or doing your own writing, you need to consider how your keywords and content will work with each other throughout your campaign.

When you are researching your keywords, consider how they will fit into your content. Some keywords phrases, for example, might not naturally flow when you try to use them in website copy, blogs or press releases. Having to fit poorly-constructed keywords into content is something that even professional providers of SEO copywriting services struggle with. Think about the types of content that you’ll be writing as part of your SEO campaign and project how certain keyword phrases can be integrated. If you see any phrases that might be difficult to use naturally, you might want to skip them.

Expanding your focus during keyword research to include a mixture of broad and narrow search terms is one way to make life easier for you or your provider of website content writing services. It gives you the ability to write content that speaks to broad concepts within your industry along with being able to focus on specific products or brands that are relevant.

Along with assisting in article writing services, it’s also smart from an SEO standpoint to include a mixture of broad and narrow search terms. Broad search terms often have the most competition, as other businesses want to rank highly for them as well. Including narrower search terms in your keywords gives you the best chance to improve your rankings quickly. In addition, people who search for narrow keywords often have specific products in mind and might be ready to make a purchasing decision instead of simply visiting a website to “browse.”

You’ll also want to consider how many keywords you choose to target with your initial SEO campaign. More keywords mean you’ll need to create more content in order to properly boost the rankings for these terms. Viral marketing services can help you to produce a high volume of content that can be quickly pushed through Facebook, Twitter, LinkedIn and other social media sites, but focusing on the most important keywords will allow you to focus your content on the terms that are most important for your business.

Contact eVisible today to learn more about the relationship between content and keywords. Our professional SEO services specialists can discuss the concepts of SEO with you and also your unique online marketing needs.