When it comes to SEO campaigns, using the right keywords is critical to success. You can corner the market on keywords that are related to your industry, but if these keywords don’t correlate to clients and customers, what good does this do? Keywords serve as invitations for customers to check out your site. When someone does a search on a keyword or phrase and your site ranks highly in the results, you’ve effectively brought them to the front door of your virtual business. A smart keyword strategy not only gets customers to your virtual store but makes sure they are looking to spend money and not just there to window shop.

Knowing your market and your place within the market is critical to researching your keywords. Less competitive keywords and phrases might generate less traffic but there’s also a greater chance that you’ll rank highly for them if you target them with an SEO campaign. If you are in a niche market, you can find keywords that will specifically target people looking for exactly what you’re providing. This can get your ideal customer to your website quickly while providing immediate returns on your SEO campaign. If you are an established company looking at long-term gains, you might want to focus on a few keywords that are more competitive. You’ll know your market and your position better than anyone else and will want to adjust your SEO campaign accordingly.

Before starting any keyword search, there are a few things that you’ll want to consider:

• If you are using Google AdWords Keywords Suggestion Tool, make sure you are doing an Exact Search instead of a Broad Search. This is something that you can toggle between by clicking a button before you perform a search. A Broad Search will include phrases that include your keywords in any order or even parts of your keyword phrase. It also includes plural or singular forms, stemmed forms and synonyms. An exact search only returns the phrase exactly as you entered it. You can search for both if you want to expand your search but this can create confusion in your research.
• Think about all of the different ways that people might search for your products. Instead of just focusing on your category of business, do searches for specific product models or sub-categories of services you provide. Search for variations with part numbers or popular abbreviations of products.
• More than anything else, ask yourself what customers are searching for and build your keyword list accordingly.

Before you start doing your research on your keywords, it’s important to have a game plan in place. Instead of just grouping words together that “seem” the same, group them into categories. If you sell golf clubs, one category could be for name brands of golf clubs. Another could be for types of clubs (such as drivers, irons, wedges or putters). Other categories could describe what people are searching for with new versus used equipment. This lets you select keywords that target the right audience and potential reach as many different customers as possible.

Ultimately, you want to get the highest Return on Investment for your SEO campaign. eVisible understand this, which is why we’ve created a powerful Keyword Research and Suggestion tool and made it available for free on our website. All you need to do is enter in a keyword, phrase or a bit of marketing copy and it instantly gives you a list of related keywords. It’s a great way to start your keyword research and narrow down (or expand) your choices. You might want to focus on areas of your business that are currently underperforming by targeting related keywords. Or you might notice keywords and phrases with a limited amount of competition that you can rank highly for more quickly. Having a smart game plan and doing the research the right way will set you on the path to smart and focused keyword-based SEO campaign.

eVisible is ready to help you reach your business goals by leveraging all of the latest online marketing tools. Who are we? We’re the hottest new company in the Search Engine Optimization world, but that doesn’t mean that we’re new to SEO. Our staff is made up of professional with years of experience in the SEO industry. Our executives have helped companies in all industries and of all sizes develop SEO and other online marketing programs that gave their clients enhanced visibility and let them reach a new audience.

Now you can benefit from this experience by working with eVisible to improve your search engine rankings and attract new customers. At eVisible, our motto is “Plan, Execute, Dominate.” We think this neatly summarizes everything we do to help our clients succeed online.

Plan

We work with businesses to develop customized online marketing plans that fit their specific needs. A start-up requires a different SEO strategy than an established brand looking to maintain its favorable search ranking. Whether you need small business solutions or programs tailored to Fortune 500 companies, we’ll work to understand your situation and develop a strategy you are comfortable with.

Execute

You’re busy running your business, so you probably don’t have the time to perform the SEO content writing, link building and other steps needed to execute a successful online campaign. So let the experts do it for you!

We’ll start at the ground floor and make sure your website is designed to be “search engine friendly” along with presenting your customers with a pleasing experience. From there, we’ll handle all of the steps needed to get your SEO campaign humming including creating content, setting up social media profiles on Facebook, Twitter and LinkedIn, doing link building and PPC search marketing and focusing on customers near you with local SEO services.

Dominate

Once your campaign is a success, we’ll do the work needed to keep it successful. We’ll make sure that you have the fresh content that search engines love by creating articles, blog posts, social media entries and more. We’ll also keep you in the loop throughout the campaign and work with you to tweak things as we go. There’s no mystery here: just the hard work that goes into SEO success.

www.eVisible.co has plenty to offer for visitors. Check back here for blog posts that highlight news and information that is relevant to businesses interested in improving their SEO. We’ll also give you access to free and premium tools designed to let you take an active role in your SEO campaign. We’re excited to launch and look forward to working with you in the future!